ISLA — Road to 2026

ROAD TO 2026

ROAD TO 2026

Who will win the Brands Cup in 2026?

In 2026, the world will once again unite around a single, powerful language: football. But this time, victory won’t go to the loudest brands. It will belong to those that speak that language fluently.

At ISLA, we believe sports campaigns are no longer just about visibility. They are about cultural relevance. The real competition will not happen only on the field, but in strategies, creativity and authentic connection.

For years we’ve been helping brands earn their place in the conversation, and we’re ready to keep doing it through 2026 and beyond.

“

We live football, and we’ve brought the world’s biggest brands to the World Cup stage.

Ricardo John

PARTNER & CEO AT ISLA

Ricardo John

PARTNER & CEO AT ISLA

Ricardo John

PARTNER & CEO AT ISLA

FROM LOCAL PASSION TO GLOBAL IMPACT

At ISLA, we’ve created some of the most iconic sports campaigns, connecting brands to the spirit of football and the hearts of fans.

Amazon

Entregamos todo por el Fut

Amazon

Entregamos todo por el Fut

Amazon

Entregamos todo por el Fut

Gatorade

Leogacy

Gatorade

Leogacy

Gatorade

Leogacy

Gatorade

Sweat Side of Sponsorship

Gatorade

Sweat Side of Sponsorship

Gatorade

Sweat Side of Sponsorship

YPF

Qué haría Messi?

YPF

Qué haría Messi?

YPF

Qué haría Messi?

Amazon

Entregamos todo por el Fut

Amazon

Entregamos todo por el Fut

Gatorade

Leogacy

Gatorade

Leogacy

Gatorade

Sweat Side of Sponsorship

Gatorade

Sweat Side of Sponsorship

YPF

Messirve

YPF

Messirve

YPF

Messirve

YPF

Línea de Cal

YPF

Línea de Cal

YPF

Línea de Cal

Gatorade

Rafinha e os hidratadores

Gatorade

Rafinha e os hidratadores

Gatorade

Rafinha e os hidratadores

Gatorade

Clássicos se Ganha Suando

Gatorade

Clássicos se Ganha Suando

Gatorade

Clássicos se Ganha Suando

YPF

Messirve

YPF

Messirve

YPF

Línea de Cal

YPF

Línea de Cal

YPF

Qué haría Messi?

YPF

Qué haría Messi?

Gatorade

Flamengo 'Liberta, Sua Que Dá'

Gatorade

Flamengo 'Liberta, Sua Que Dá'

Gatorade

Flamengo 'Liberta, Sua Que Dá'

Gatorade

We all Sweat

Gatorade

We all Sweat

Gatorade

We all Sweat

Gatorade

Sua Que Dá

Gatorade

Sua Que Dá

Gatorade

Sua Que Dá

Gatorade

Victory

Gatorade

Victory

Gatorade

Victory

Gatorade

Flamengo 'Liberta, Sua Que Dá'

Gatorade

Flamengo 'Liberta, Sua Que Dá'

Gatorade

Rafinha e os hidratadores

Gatorade

Rafinha e os hidratadores

Gatorade

Clássicos se Ganha Suando

Gatorade

Clássicos se Ganha Suando

Gatorade

We all Sweat

Gatorade

We all Sweat

Gatorade

Sua Que Dá

Gatorade

Sua Que Dá

Gatorade

Victory

Gatorade

Victory

Hear it from the brands that speak football with us

Agustina Pelfini
Advertising Manager YPF
"It has been a year since we won the World Cup and we wanted to do something truly special. I think we achieved it; the result is moving."
Jorge Natteri
Head of Marketing Gatorade Brazil
"With this campaign, we wanted to celebrate our athletes, who relied on Gatorade during every training session at this very important moment."
Agustina Pelfini
Advertising Manager YPF
‘’Communicating a classic is always a challenge. With YPF’s centenary and the World Cup victory, we made the right choice by focusing on humor with the help of our great captain."
Pedro Huerta
Country Manager Amazon Mexico
"2025 is a big year for Amazon MX. We are joining the FMF project with the hope of contributing to the growth of this sport that excites millions of Mexicans."
Gonzalo Chigó
Marketing Director Gatorade LATAM
"At Gatorade, we believe there is always potential for improvement. No matter what your goals are, those who achieve their athletic objectives are the ones who work hard.”
Agustina Pelfini
Advertising Manager YPF
"We always say that this campaign has become our classic. We had to outdo the previous one, learn from it, and keep having fun."

Hear it from the brands that speak football with us

Agustina Pelfini
Advertising Manager YPF
"It has been a year since we won the World Cup and we wanted to do something truly special. I think we achieved it; the result is moving."
Jorge Natteri
Head of Marketing Gatorade Brazil
"With this campaign, we wanted to celebrate our athletes, who relied on Gatorade during every training session at this very important moment."
Agustina Pelfini
Advertising Manager YPF
‘’Communicating a classic is always a challenge. With YPF’s centenary and the World Cup victory, we made the right choice by focusing on humor with the help of our great captain."
Pedro Huerta
Country Manager Amazon Mexico
"2025 is a big year for Amazon MX. We are joining the FMF project with the hope of contributing to the growth of this sport that excites millions of Mexicans."
Gonzalo Chigó
Marketing Director Gatorade LATAM
"At Gatorade, we believe there is always potential for improvement. No matter what your goals are, those who achieve their athletic objectives are the ones who work hard.”
Agustina Pelfini
Advertising Manager YPF
"We always say that this campaign has become our classic. We had to outdo the previous one, learn from it, and keep having fun."

Hear it from the brands that speak football with us

Agustina Pelfini
Advertising Manager YPF
"It has been a year since we won the World Cup and we wanted to do something truly special. I think we achieved it; the result is moving."
Jorge Natteri
Head of Marketing Gatorade Brazil
"With this campaign, we wanted to celebrate our athletes, who relied on Gatorade during every training session at this very important moment."
Agustina Pelfini
Advertising Manager YPF
‘’Communicating a classic is always a challenge. With YPF’s centenary and the World Cup victory, we made the right choice by focusing on humor with the help of our great captain."
Pedro Huerta
Country Manager Amazon Mexico
"2025 is a big year for Amazon MX. We are joining the FMF project with the hope of contributing to the growth of this sport that excites millions of Mexicans."
Gonzalo Chigó
Marketing Director Gatorade LATAM
"At Gatorade, we believe there is always potential for improvement. No matter what your goals are, those who achieve their athletic objectives are the ones who work hard.”
Agustina Pelfini
Advertising Manager YPF
"We always say that this campaign has become our classic. We had to outdo the previous one, learn from it, and keep having fun."
Agustina Pelfini
Advertising Manager YPF
"It has been a year since we won the World Cup and we wanted to do something truly special. I think we achieved it; the result is moving."
Jorge Natteri
Head of Marketing Gatorade Brazil
"With this campaign, we wanted to celebrate our athletes, who relied on Gatorade during every training session at this very important moment."
Agustina Pelfini
Advertising Manager YPF
‘’Communicating a classic is always a challenge. With YPF’s centenary and the World Cup victory, we made the right choice by focusing on humor with the help of our great captain."
Pedro Huerta
Country Manager Amazon Mexico
"2025 is a big year for Amazon MX. We are joining the FMF project with the hope of contributing to the growth of this sport that excites millions of Mexicans."
Gonzalo Chigó
Marketing Director Gatorade LATAM
"At Gatorade, we believe there is always potential for improvement. No matter what your goals are, those who achieve their athletic objectives are the ones who work hard.”
Agustina Pelfini
Advertising Manager YPF
"We always say that this campaign has become our classic. We had to outdo the previous one, learn from it, and keep having fun."
Agustina Pelfini
Advertising Manager YPF
"It has been a year since we won the World Cup and we wanted to do something truly special. I think we achieved it; the result is moving."
Jorge Natteri
Head of Marketing Gatorade Brazil
"With this campaign, we wanted to celebrate our athletes, who relied on Gatorade during every training session at this very important moment."
Agustina Pelfini
Advertising Manager YPF
‘’Communicating a classic is always a challenge. With YPF’s centenary and the World Cup victory, we made the right choice by focusing on humor with the help of our great captain."
Pedro Huerta
Country Manager Amazon Mexico
"2025 is a big year for Amazon MX. We are joining the FMF project with the hope of contributing to the growth of this sport that excites millions of Mexicans."
Gonzalo Chigó
Marketing Director Gatorade LATAM
"At Gatorade, we believe there is always potential for improvement. No matter what your goals are, those who achieve their athletic objectives are the ones who work hard.”
Agustina Pelfini
Advertising Manager YPF
"We always say that this campaign has become our classic. We had to outdo the previous one, learn from it, and keep having fun."
Agustina Pelfini
Advertising Manager YPF
"It has been a year since we won the World Cup and we wanted to do something truly special. I think we achieved it; the result is moving."
Jorge Natteri
Head of Marketing Gatorade Brazil
"With this campaign, we wanted to celebrate our athletes, who relied on Gatorade during every training session at this very important moment."
Agustina Pelfini
Advertising Manager YPF
‘’Communicating a classic is always a challenge. With YPF’s centenary and the World Cup victory, we made the right choice by focusing on humor with the help of our great captain."
Pedro Huerta
Country Manager Amazon Mexico
"2025 is a big year for Amazon MX. We are joining the FMF project with the hope of contributing to the growth of this sport that excites millions of Mexicans."
Gonzalo Chigó
Marketing Director Gatorade LATAM
"At Gatorade, we believe there is always potential for improvement. No matter what your goals are, those who achieve their athletic objectives are the ones who work hard.”
Agustina Pelfini
Advertising Manager YPF
"We always say that this campaign has become our classic. We had to outdo the previous one, learn from it, and keep having fun."

Hear it from the brands that speak football with us

Agustina Pelfini
Advertising Manager YPF
"It has been a year since we won the World Cup and we wanted to do something truly special. I think we achieved it; the result is moving."
Jorge Natteri
Head of Marketing Gatorade Brazil
"With this campaign, we wanted to celebrate our athletes, who relied on Gatorade during every training session at this very important moment."
Agustina Pelfini
Advertising Manager YPF
‘’Communicating a classic is always a challenge. With YPF’s centenary and the World Cup victory, we made the right choice by focusing on humor with the help of our great captain."
Pedro Huerta
Country Manager Amazon Mexico
"2025 is a big year for Amazon MX. We are joining the FMF project with the hope of contributing to the growth of this sport that excites millions of Mexicans."
Gonzalo Chigó
Marketing Director Gatorade LATAM
"At Gatorade, we believe there is always potential for improvement. No matter what your goals are, those who achieve their athletic objectives are the ones who work hard.”
Agustina Pelfini
Advertising Manager YPF
"We always say that this campaign has become our classic. We had to outdo the previous one, learn from it, and keep having fun."

ready to play? ready to play?

ready to play? ready to play?

ready to play? ready to play?

399

days

hours

minutes

seconds

399

days

hours

minutes

seconds

399

days

hours

minutes

seconds

399

days

hours

minutes

seconds

DAYS

HOURS

MINUTES

SECONDS

Hear it from the brands that speak football with us

Agustina Pelfini

"It has been a year since we won the World Cup and we wanted to do something truly special. I think we achieved it; the result is moving."

Jorge Natteri

"With this campaign, we wanted to celebrate our athletes, who relied on Gatorade during every training session at this very important moment."

Agustina Pelfini

‘’Communicating a classic is always a challenge. With YPF’s centenary and the World Cup victory, we made the right choice by focusing on humor with the help of our great captain."

Pedro Huerta

"2025 is a big year for Amazon MX. We are joining the FMF project with the hope of contributing to the growth of this sport that excites millions of Mexicans."

Gonzalo Chigó

"At Gatorade, we believe there is always potential for improvement. No matter what your goals are, those who achieve their athletic objectives are the ones who work hard.”

Agustina Pelfini

"We always say that this campaign has become our classic. We had to outdo the previous one, learn from it, and keep having fun."

Hear it from the brands that speak football with us

Agustina Pelfini

"It has been a year since we won the World Cup and we wanted to do something truly special. I think we achieved it; the result is moving."

Jorge Natteri

"With this campaign, we wanted to celebrate our athletes, who relied on Gatorade during every training session at this very important moment."

Agustina Pelfini

‘’Communicating a classic is always a challenge. With YPF’s centenary and the World Cup victory, we made the right choice by focusing on humor with the help of our great captain."

Pedro Huerta

"2025 is a big year for Amazon MX. We are joining the FMF project with the hope of contributing to the growth of this sport that excites millions of Mexicans."

Gonzalo Chigó

"At Gatorade, we believe there is always potential for improvement. No matter what your goals are, those who achieve their athletic objectives are the ones who work hard.”

Agustina Pelfini

"We always say that this campaign has become our classic. We had to outdo the previous one, learn from it, and keep having fun."

Hear it from the brands that speak football with us

Agustina Pelfini

"It has been a year since we won the World Cup and we wanted to do something truly special. I think we achieved it; the result is moving."

Jorge Natteri

"With this campaign, we wanted to celebrate our athletes, who relied on Gatorade during every training session at this very important moment."

Agustina Pelfini

‘’Communicating a classic is always a challenge. With YPF’s centenary and the World Cup victory, we made the right choice by focusing on humor with the help of our great captain."

Pedro Huerta

"2025 is a big year for Amazon MX. We are joining the FMF project with the hope of contributing to the growth of this sport that excites millions of Mexicans."

Gonzalo Chigó

"At Gatorade, we believe there is always potential for improvement. No matter what your goals are, those who achieve their athletic objectives are the ones who work hard.”

Agustina Pelfini

"We always say that this campaign has become our classic. We had to outdo the previous one, learn from it, and keep having fun."

Hear it from the brands that speak football with us

Agustina Pelfini

"It has been a year since we won the World Cup and we wanted to do something truly special. I think we achieved it; the result is moving."

Jorge Natteri

"With this campaign, we wanted to celebrate our athletes, who relied on Gatorade during every training session at this very important moment."

Agustina Pelfini

‘’Communicating a classic is always a challenge. With YPF’s centenary and the World Cup victory, we made the right choice by focusing on humor with the help of our great captain."

Pedro Huerta

"2025 is a big year for Amazon MX. We are joining the FMF project with the hope of contributing to the growth of this sport that excites millions of Mexicans."

Gonzalo Chigó

"At Gatorade, we believe there is always potential for improvement. No matter what your goals are, those who achieve their athletic objectives are the ones who work hard.”

Agustina Pelfini

"We always say that this campaign has become our classic. We had to outdo the previous one, learn from it, and keep having fun."

ready to play? ready to play?

ready to play? ready to play?

ready to play? ready to play?